Apr 4, 2019

Liam Gallagher's Pretty Green fashion brand bought by JD Sports

Pretty Green, the fashion brand founded by Liam Gallagher, has been rescued from administration by JD Sports. "We are pleased to have completed the acquisition of the highly regarded Pretty Green brand. We look forward to working with the team on future positive developments," said Peter Cowgill, executive chairman of JD Sports. Pretty Green was founded in 2009 by Oasis frontman Liam Gallagher and named after a song by The Jam. Simon Thomas, partner at administrators Moorfields said: "Pretty Green is a popular brand and received a considerable amount of interest. We are confident that JD Sports is the right fit for the business and will help to grow its online and wholesale channels." Pretty Green has been one of many High Street retailers to get into financial difficulties recently.

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