Apr 9, 2019
Lush quits social media in UK
British cosmetics firm Lush is closing several of its UK social media accounts this week. That account name will close on Facebook, Twitter and Instagram along with Lush Kitchen, Lush Times, Lush Life, Soapbox and Gorilla. The firm said it was "Cutting out the middleman between ourselves and the Lush community". "The challenge for me is how they adequately capitalise on this conversation without a centralised social media 'home' for their products and campaigns," he said. In 2018 Lush suspended an ad campaign following a storm of criticism on social media.
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