Apr 17, 2019

Netflix to trial showing top 10 lists to UK users

In a call to investors, company executives said they expected this would make it easier for viewers to engage in a "Public conversation" about shows. The streaming service, which is typically tight-lipped about viewing figures, will not reveal how many people watch specific shows. In a subsequent call, Netflix executive Greg Peters told investors that the lists should let viewers know "What are those most popular shows so they can watch and then participate in that public conversation". "The point of the release of this data isn't for granular understanding as to what people are actually watching on the service, it is for promotional purposes," media-watcher Tom Harrington of Enders Analysis, told the BBC. "Given its escalating spend on original content, Netflix is always keen to push the narrative that originals are what drive the service." "The list will disguise what is actually watched on the service, which is predominantly acquired content. It will likely be dominated by newly-released originals, the demand for which often quickly declines soon after release." he added.

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