Apr 17, 2019

Vodafone 'gigafast' ad banned after Virgin Media complaint

ASA Vodafone has been forbidden from re-running an advert for its home broadband service after it was challenged by rival Virgin Media. The complaint centred on Vodafone's branding of a premium offering targeted at gamers and other heavy internet users as being Gigafast Broadband. Virgin Media said that term implied that its competitor was providing speeds of one gigabit per second. Vodafone has since amended its website to say: "Our packages start at £28 per month for new customers purchasing Gigafast Broadband 100.". A spokeswoman defended the decision to retain the Gigafast branding saying: "We had made improvements to our website several months before the ASA ruling to ensure that the cost and speed of each package is as clear as possible."

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