May 3, 2019

How Avengers put Disney at the top of the charts

Of the 10 films with the biggest worldwide sales in their opening weekend, Disney has distributed five. For Disney investors, Avengers: Endgame has been a tonic for the share price. It had been dawdling in a trading range between $85 and $125 for four years, but the buzz around the film has sent it shooting up close to $140. But however successful the Avengers franchise may be, most analysts believe the future for Disney is not in movie theatres but online streaming. Last month, Disney said the entire Star Wars series, the first 30 seasons of The Simpsons, as well as content from Marvel, Pixar and National Geographic, were going to be available on its new streaming service, Disney Plus. For the rest of the year, the world is going to be assailed by offerings from Disney online with the launch of Plus, and in the cinema, with Frozen 2, The Lion King and Starwars: The Rise of Skywalker all due out in the next few months.

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