Jul 12, 2019

Why James Dyson divides opinion like Brexit and Marmite

For a man best known for making machines that suck up dirt, James Dyson has a peculiar knack for causing a stink. Dyson the company declined to comment on whether its founder and his wife, Deirdre, have become permanent residents in the island-nation. Dyson duly opened its own educational institute two years ago. A former Dyson engineer says that in order to progress all projects require the founder's approval, who "Gets involved in judging [them] in a very special way". "He makes all the calls. There are the famous James Dyson reviews. These happen especially in the early stages, from blue-sky thinking ideas all the way through to the final concept."

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