Aug 28, 2019
Obituary: Volkswagen's visionary leader Ferdinand Piëch
AFP The German car industry has lost a legendary leader: Ferdinand Piëch, who steered Volkswagen to global success. His mother Louise was the daughter of Ferdinand Porsche, who had invented the VW Beetle and launched the luxury Porsche brand. In later life, Ferdinand Piëch spoke about the "Hardening" formative experience he had as a youth at a Swiss boarding school in Engadine. During his nine years as CEO, he oversaw VW's expansion to bring other top brands under one roof: Audi, Seat, Skoda, Lamborghini, Porsche and Bentley all became part of the VW empire. The Porsche and Piëch families still run the Porsche car firm, which has a 52.2% voting stake in VW..
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