Aug 7, 2019

Streaming services now in nearly half of British homes

Ofcom said the proportion of people signed up to Netflix, Amazon Prime, Sky's Now TV and Disney Life "Leapt" to 47 per cent this year, compared to 39 per cent last year, with many subscribed to more than one service. Two in five of British adults with an online streaming subscription said they might not watch traditional television at all in five years. "The way we watch TV is changing faster than ever before. In the space of seven years, streaming services have grown from nothing to reach nearly half of British homes," said Yih-Choung Teh, strategy and research director at Ofcom. Aside from the race to produce hit programmes, broadcasters have been revamping their own streaming services. The story is similar in the US, where a fifth of homes will have abandoned the hefty costs and advertising breaks of cable television by the end of next year, according to forecasts by eMarketer.

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