Sep 30, 2019
Brits' internet use peaks at 21:00 on Wednesdays, ONS says
The ONS has started analysing internet traffic volume for the first time, using publicly available data from one of Britain's largest internet exchanges. One expert told the BBC the data used had a significant limitation because it was unlikely to have included box-set streaming. The study made use of data from the London Internet Exchange, which connects internet service providers and content delivery networks. The ONS made comparisons with other data such as road traffic information - for example, matching an increase in traffic on the M25 motorway around London during the time that internet data traffic was lower, as people commuted home after work. "Insights on large-scale events such as adverse weather and sports could potentially help to provide measurements of economic impact over time," wrote Philip Stubbings, lead data scientist at the ONS Data Science Campus.
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