Sep 17, 2019

HTC bets on former Orange executive to boost sales

HTC, the Taiwanese company that built the first mobile phones for Android and Windows, has hired a new boss. Yves Maitre, of Orange, takes over from Cher Wang, to become HTC's first chief executive who is not a co-founder. It hit its peak share of the market in 2011, after partnering with Google on its Nexus handsets - but now, less than 1% of smartphones shipped are from HTC. "It's no secret that HTC was once one of the biggest companies when it came to smartphones," Ben Wood, chief of research at CCS Insight, told BBC News. Subpar camera quality, as well as increasing competition from mainland China and Silicon Valley, in the US, meant the company had been claiming ever-smaller slices of the smartphone market, he said. "Not only is he going to be leading a business that needs to re-find its feet in the intensely competitive smartphone market, it's also a company that's betting big on VR , which is still an emerging technology," he told BBC News.

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