Sep 9, 2019

Porsche set to lead the charge at Frankfurt show

The Frankfurt Motor Show, which gets under way later this week, will showcase some of the most exciting new models the car industry has produced in years. Exhibiting at car shows is expensive, while manufacturers are investing huge sums in developing new technologies, such as electric cars and autonomous systems, and their budgets are under pressure. Officially unveiled last week, it is the first all-electric model ever to be produced by the Stuttgart manufacturer, and goes into production at a brand new factory today. In the wake of the 2015 diesel emissions scandal, Volkswagen announced it would invest tens of billions of Euros to develop an entirely new generation of electric cars, using a toolkit of common components in order to keep costs down. The point is being reinforced by a rebranding exercise, which will also see the company unveil a new logo at the show.

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