Sep 23, 2019
Thomas Cook: The much-loved travel brand with humble roots
Thomas Cook was taken private in the 1970s and expanded its network of High Street travel shops through a string of acquisitions. "Thomas Cook has 560 travel agents on the high street, it used to have more. That's bricks and mortar, they have overheads." Thomas Cook has retained a dedicated following, taking 19 million people from the UK and other countries on holiday each year. "It's an iconic travel brand that has been in existence for 178 years," says Ms Keeley from Travel Weekly, adding it is "Much-loved" both by consumers and those in the travel industry. For its loyal customers and for its 22,000 staff members, the company has stayed true to its roots - democratising travel and in the words of Thomas Cook himself making it "a social idea".
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