Oct 14, 2019

Sports Direct calls for probe into Nike and Adidas dominance

Mike Ashley's Sports Direct has called for an investigation into the sportswear industry, complaining about the dominance of Adidas and Nike. Adidas has blocked the company from selling some of its products, Sports Direct said in a statement. "The sports industry has long been dominated by the must-have brands such as Adidas. These must have brands hold an extremely strong bargaining position vis-à-vis the retailers within their supply networks and use their market power to implement market wide practices aimed at controlling the supply and, ultimately, the pricing of their products," Sports Direct said. Last month, Sports Direct complained that its rival JD Sports' planned £90m takeover of Footasylum could reduce Mr Ashley's access to the top brands. In the past, Adidas and Nike have preferred to work with JD Sports but Sports Direct has attempted to make inroads, appointing former Nike executive David Daly as chairman of the its board.

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