Nov 8, 2019

Tesco seeks to gain edge with Clubcard subscription service

Tesco has relaunched its Clubcard loyalty scheme with a subscription option, as the UK's biggest supermarket group looks to gain an edge in the fiercely competitive sector. From Friday customers can opt to pay £7.99 a month for Clubcard Plus in return for a range of discounts on Tesco products along with the group's banking and mobile phone services. Launched: 1995 The original model translated spending into points, which could be redeemed against purchases in stores or via offers with selected partners, and gave Tesco valuable information about what its customers were buying. The subscription plan runs alongside the existing scheme. The supermarket has become a convert to loyalty schemes, initially embracing a price-matching service whereby consumers got the difference back if their shopping was cheaper elsewhere.

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