Nov 8, 2019

The devil wears Pradidas, or perhaps Adada

Italian fashion house Prada and German sportswear giant Adidas are joining forces to produce a limited edition trainer and sailing shoe. Anyone who thinks they'll just produce trainers that will be as smelly as the rest after being worn a few times should think again. These won't be any old trainers, as Prada is bringing an "Iconicity" that "Resides in the interplay between form and function, luxury and utility, and the ability to juxtapose different ideologies". The collection launches next month with two styles of trainer, and next year will see the release of sailing footwear under the Luna Rossa label. There's no doubt that trainers are not just fashion statements these days, but also collectors' items.

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