Nov 11, 2019

Ties fray between Daily Mail and MailOnline

While the titles share a common brand and are owned by Lord Rothermere's Daily Mail and General Trust, the Mail newspapers and MailOnline have long had an uneasy content-sharing alliance. Faced with declining print sales and advertising, the Mail titles are now more aggressively pursuing digital subscription revenue, pressing ahead with plans MailOnline had long resisted, according to people involved in the DMGT discussions. Since it was launched under the leadership of Martin Clarke, MailOnline has paid the Mail titles more than £10m a year in an internal transaction that gives it the right to use stories from the Daily Mail and Mail on Sunday print editions. DMG media said it was "Categorically untrue" to suggest Mr Clarke opposed Mail+ or that its creation reflected the Daily Mail pulling away from MailOnline. DMGT said its print publications "Have always pursued a distinct commercial strategy. There is no formal licensing agreement but MailOnline makes a substantial internal contribution to covering Daily Mail and The Mail on Sunday's editorial costs in recognition of the value their content provides to our growing online revenue."

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