Nov 5, 2019

What has gone wrong at Mothercare?

After 58 years of trading, Mothercare's name could soon disappear from the UK high street - so what has gone wrong? Like many struggling retailers, Mothercare has found itself squeezed by the big UK supermarkets, fast fashion brands and the internet. "The burgeoning middle classes in places like India still seem to trust the Mothercare brand," says retailing consultant Nick Bubb. One of the problems, says Mr Lim, is that Mothercare failed to differentiate itself from rivals as a specialist retailer. Although Mothercare has been focused on reducing losses and debts, Mr Bubb thinks the continual closures may have actually damaged the business.

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