Jan 14, 2020

Greggs has baked in responsible capitalism

In the summer of 2007, my family stumbled into a Greggs bakery while visiting a faded seaside resort in the north of England. Greggs has recently forced me to revise that opinion. Greggs has issued five profit upgrades since then as its share price nearly doubled. Greggs gives 1 per cent of profits to its foundation, feeds 36,000 children free breakfast every school day, and provides training and work experience to prisoners at the end of their sentences. "It's about wanting to live by a way of doing business that we could be proud of," Mr Whiteside says, adding that he initially worried that his plan to refocus on food to go "Would lose the magic that makes Greggs Greggs".

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