Jan 7, 2020

Morrisons sales suffer over ‘unusually challenging’ Christmas period

Total sales in the 22-week period were down 1.8 per cent, or 2.9 per cent if fuel sales are included. The Bradford-based supermarket chain did not provide a figure for the Christmas period in isolation; last year, sales in the nine weeks around Christmas rose 3.6 per cent. "We always say that Christmas comes a bit later every year but that didn't happen as much this year," said Mr Potts, although he played down the impact of the general election on sales. Sales at the UK's fourth-largest grocer have been losing momentum since the heady summer of 2018, when the football World Cup and warm weather boosted sales across the industry. Morrisons' most recent performance is a stark contrast with Aldi, which yesterday reported sales growing 7.9 per cent in total over the four weeks to Christmas Eve, although it did not provide a same-store sales figure and its headline growth rate was slower than in the previous two years.

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