Jan 23, 2020
Morrisons to cut 3,000 manager roles in staffing overhaul
Wm Morrison plans to cut 3,000 managerial positions in its stores across the UK as part of a staffing revamp that will see it boost numbers of lower-level roles amid increasing pressure on established supermarkets. "This proposal means more frontline colleagues improving product availability and helping customers," said David Lepley, Morrisons group retail director. The move comes as Morrisons - along with other establishment supermarkets - struggled over the Christmas period and faces rising pressure from customers shifting to discounters such as Lidl and Aldi. Morrisons sales fell 1.7 per cent in the second half of 2019, with house broker Shore Capital estimating a 2.5 per cent dip over the Christmas period, as retailers faced difficult festive trading. Nielsen's figures showed all the major chains losing market share and sales, while Co-op, Iceland, Marks and Spencer and the German discounters, Aldi and Lidl, increased sales.
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