Jan 30, 2020
Unilever: reading the tea leaves
The Anglo-Dutch consumer group is reviewing its tea business, a portfolio that spans 150-year old Lipton and trendy newcomer Pukka. As one of the biggest tea buyers in the world, it has proudly declaimed its commitment to its tea pickers in the far-off climes of Sri Lanka, where Glaswegian Thomas Lipton began his vertically integrated tea empire in the 19th century. The trigger for the review is that the world's drinkers are turning off black tea. True, Unilever took steps towards a similar rebranding by acquiring hip(ish) Pukka tea, but appears to be shying away from a bolder redrawing of the portfolio. Tea is among the most popular drinks across huge swaths of the globe.
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