Jan 10, 2020

Veganuary: Do this year's dishes rival the Greggs vegan sausage roll?

From pea protein pepperoni to watermelon steak, will any new products rival Greggs's vegan sausage roll success from last year? After Piers Morgan criticised the vegan sausage roll when it launched during the 2019 edition of Veganuary, Greggs's marketing team jumped for joy. So far this year the pizza chain says it has sold an average of 1,400 vegan pizzas a day - up 50% on January last year. LEON. Veganuary launched in 2014 as a non-profit organisation encouraging people to try out being vegan in the first month of the year by signing the Veganuary pledge. "It's good to increase the demand for vegan food," she says - adding that the "Amazing" KFC burger is her favourite Veganuary product because "It tastes so realistic".

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