Feb 20, 2020
Cadbury egg hunt: Health campaigners celebrate end of National Trust deal
The National Trust has said this year's Easter egg hunts will be the last with Cadbury as it seeks to focus on "Nature and the outdoors". Health campaigners said they "Applaud" the trust for ending the "Unhealthy association" with sugary food. The company said it would continue to "Look for ways to bring Easter trails to more families across the UK". Barbara Crowther at the Children's Food Campaign said she was "Really pleased" that the National Trust was moving its Easter activities away from chocolate. "We can imagine so many healthy, fun and active ways for children to explore National Trust properties at Easter that don't involve lots of sugary treats," she said. "Children are growing up in a marketing environment that constantly nudges them towards snacks and treats, so we applaud the National Trust in recognising it is the right time to end the unhealthy association with chocolate."
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