Feb 22, 2020

Waitrose named best supermarket by Which?

Waitrose has been rated the best UK in-store supermarket in consumer group Which?'s annual satisfaction survey. It's the second time it's been voted the top grocery store, despite budget chains Aldi and Lidl being ranked best for value. "There's clear room for improvement for the 'big four' - Tesco, Sainsbury's, Morrisons and Asda - as they continue to trail behind Waitrose and Marks & Spencer for experience, and behind Aldi and Lidl on value," pointed out Harry Rose, the editor of Which? Magazine. The survey revealed that Asda provides neither the noteworthy store experience of Waitrose or M&S, nor the value of Aldi or Lidl. "An Asda spokesman said:"We're always happy to take feedback - but as 70% of the Which? panel surveyed haven't visited an Asda in the last six months, we don't believe their findings are a true reflection of the experience of our 18 million weekly shoppers, who are looking for a supermarket that provides great value, range and service to customers working to any budget.

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