Feb 14, 2020

WHSmith moves Daily Telegraph to ‘magazine’ section

WHSmith has instructed its stores to move the Daily Telegraph to the magazine section in the latest sign that retailers and newspaper publishers are willing to tear up industry norms to halt falling sales. Operators of more than 500 WHSmith stores were told that "With immediate effect" the Daily Telegraph and Sunday Telegraph should be moved from the "News" section and placed with magazines "Until further notice", according to a memo sent on Thursday and seen by the Financial Times. All the vacant Telegraph spots in the "News" section should be filled with copies of The Times instead, the memo suggested. Under chief executive Nick Hugh, who has run TMG since joining from Yahoo in 2017, the Daily Telegraph has seen its newspaper circulation fall 34 per cent, from 484,000 to 317,000 copies a day, according to ABC data. "The WHSmith approach fits with the Telegraph trying some radical ideas."

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