Apr 20, 2020

Coronavirus: Sales jump at Premier Foods as customers stock up

Sales of Bachelors Super Noodles, Smash instant mash potato and Loyd Grossman sauces have jumped as people stock up on in-store cupboard items during the lockdown, Premier Foods has said. It credited the "Exceptional" demand in March to more meals being eaten at home. "Volumes have started to reduce from the exceptional levels seen in March, although are still expected to continue to be higher than average patterns of demand," the St Albans-based firm said. The average household spent an extra £62.92 at supermarkets in March, equivalent to adding five days' worth of groceries, according to consumer analysts Kantar. Premier, which also owns the brands Bisto and Ambrosia, said UK sales were up 15% in March.

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