Jun 25, 2020

Unilever renames Fair & Lovely skin cream after backlash

Unilever will rename Fair & Lovely, a skin-lightening cream which has been criticised for promoting negative stereotypes around dark skin tones. "The brand has never been and is not a bleaching product," Unilever added. On its Middle East website, the product is described as being able to "Prevent the darkening of skin tone". L'OREAL. In a YouTube video advertising the range, cartoon images of women are put side-by-side, claiming that the products can "Brighten" the skin. "The language around these products upholds the beauty standards that lighter or whiter skin is more desirable," Nomshado Michelle Baca, the founder of beauty brand A Complexion Company.

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