Jun 25, 2020
Unilever to change name of Fair & Lovely skin lightening cream
Unilever is to change the name of its Fair & Lovely skin lightening cream, one of India's most popular skincare products, becoming the latest multinational to alter product ranges under pressure over racial stereotyping. Unilever, one of the world's largest consumer goods companies, said on Thursday that it would unveil a new brand name for Fair & Lovely "In the next few months". Fair & Lovely reinforced that Indian stereotype, tantalising women with the prospect that they could lighten their skin by several shades through diligent use of the product. India has had a boom in the whitening cream market over the past several decades, when many other global brands launched products to compete with Fair & Lovely. Such products have faced a growing backlash from Indian women's activists, who said the constant emphasis on the importance of fair skin damages the confidence of women who do not have it.
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