Jul 17, 2020

Cadbury accused of 'shrinkflation' as packs get smaller

All Cadbury chocolate bars sold in multipacks will shrink by the end of 2021 to reduce their calorie count, owner Mondelez has announced. Popular treats including Crunchie, Twirl and Wispa bars will contain no more than 200 calories each when sold in a four-pack. When asked why "Single-serve" bars were unaffected, a spokesperson for Mondelez said the firm believed in "Offering consumers different portion sizes for different occasions". Consumers were sceptical, with one tweeting that Cadbury should change the name of its Double Decker bar to Minibus. In 2016, it reduced the weight of its Toblerone bar from 200g to 150g by spacing out its distinctive triangular chunks, but it reversed the change two years later.

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