Sep 10, 2020
L'Oreal launches make-up recycling across UK shops
Cosmetics giant L'Oreal is introducing make-up recycling bins across 1,000 UK stores in an environmental push. Its Maybelline brand and recycling firm TerraCycle will install the recycling points in branches of Tesco, Boots, Sainsbury's and Superdrug. L'Oreal's UK boss said the firm wants to "Lead the way" in creating beauty recycling habits. From Thursday, consumers can drop off empty make-up products from any brand at the recycling bins in participating Tesco and Superdrug stores, which can be found online. MAYBELLINE. Nearly half of make-up wearers did not know that recycling beauty products was possible, according to a recent survey of more than 1,000 consumers by Maybelline.
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