Sep 29, 2020

Tesco targets 300% rise in vegan meat sales

Tesco has set a target to sell four times as much meat alternative protein by 2025 as demand for vegan products climbs. The UK market for meat alternatives could be worth more than £1.1bn by 2024, according to analyst firm Mintel. Tesco said meat and dairy production had a "Significant impact" on environments such as the Amazon and Cerrado regions of Brazil, and "Is acknowledged as a major contributor to climate change". Tesco chief executive Dave Lewis said: "Our transparency on protein sales and our new sales target for meat alternatives gives us the platform to becoming more sustainable and will provide customers with even more choice." Between 2014 and 2019 sales of plant-based foods in the UK sales of grew 40%, from £582m to an estimated £816m, analyst firm Mintel said in January.

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