Oct 21, 2020
Waitrose and Co-op cut prices for 'tough times'
In the run-up to Christmas and beyond, many people in the UK are facing tough economic times, said Waitrose, which is cutting prices on 200 of its most popular own-label products. "James Bailey, executive director at Waitrose, said:"This year has been incredibly challenging for consumers and we know times are tough for many, so we're reducing prices to provide our customers with great value on the items they buy most. "Despite offering lower prices, we're maintaining the quality, high welfare and ethical sourcing that we're renowned for, so shoppers can spend less without compromising on what they value." Co-op is investing £50m to lower prices on 300 branded and own-brand products and is launching a value range. Jo Whitfield, Co-op Food chief executive, said: "Value is uppermost in the minds of shoppers and offering good, honest prices and fairly sourced products is important to help shoppers balance their budgets."
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