Nov 13, 2020

John Lewis Christmas ad focuses on kindness theme

John Lewis focuses on acts of kindness for its 2020 Christmas advert - inspired by the public spirit shown during the coronavirus pandemic. Adverts showing lots of people outside and mixing with friends would not be "Appropriate messaging" at a time when people are facing coronavirus restrictions. John Lewis' Christmas advert shows different characters helping other people, with a love heart as a central theme throughout. Asda's advert shows a dad putting up festive lights, his children opening presents and eating Christmas food, and staff making a home delivery wearing face masks. On a similar theme, Aldi's Christmas advert shows its mascot Kevin the Carrot getting a helping hand from Santa to get back to his family after getting lost.

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