Nov 22, 2020

Kellogg's and Britvic attack plan to ban junk food ads online

Some of the UK's biggest food companies have attacked a plan that could see all online junk food advertising banned to tackle childhood obesity. Which has been signed by 800 food and drink manufacturers and 3,000 UK brands, says food companies have not been given enough time to submit detailed objections. "Additionally, there is still no agreed definition of which foods the government is including in these proposals." The government estimates children aged under 16 were exposed to 15 billion junk food adverts online in 2019, versus 700 million two years earlier. "We know children spend more time online. Parents want to be reassured they are not being exposed to adverts promoting unhealthy foods, which can affect habits for life."

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