Nov 18, 2020
UK giant Unilever bets on vegan food with 'scary target'
Unilever wants to increase its annual sales of plant-based meat and dairy products five-fold within seven years, hitting €1bn by 2027. In 2019, Unilever's total sales were €52bn, with foodstuff sales of €19.3bn. The company is betting on growing its plant-based meat brand The Vegetarian Butcher, which it acquired two years ago, and now sells in 30 countries. Plant-based mince from the Vegetarian Butcher is more expensive, pound-for-pound, than some premium beef mince products. Unilever is confident that by scaling up its plant-based food production it can bring prices down. Along with its plant-based target, Unilever has also committed to halving food waste from factory to shelf by 2025, and to continue lowering calorie, salt and sugar levels in its products.
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