Dec 1, 2020

Netflix content given age rating by algorithm

Netflix has labelled all of its content with a UK age rating generated by an algorithm. BBFC research suggests 85% of parents and 95% of teenagers want age ratings on streaming platforms. Netflix director of ratings policy and compliance Jessica Stansfield said: "We wanted our members to see the same trusted age ratings on our service as they recognise from cinema and DVD - to simplify the process of choosing content, however they watch." The age ratings mean parents can edit the profiles of children on the platform to filter out age-inappropriate content. "Putting the BBFC's trusted ratings on all shows and films on Netflix will help parents and young people make the right choices to avoid age-inappropriate content."

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