Dec 5, 2020
Quibi: Why did the video app go so wrong?
Jeffrey Katzenberg - Quibi's co-founder - was very much involved in the show. There were executives at Quibi we'd get notes from. So you were concerned Quibi wasn't releasing viewing figures? So what is the thing that's going to draw people to Quibi? The idea of the short-form, quick-bite thing. Quibi's [failure is] likely for one of two reasons: because the idea itself wasn't strong enough to justify a stand-alone streaming service, or because of our timing.
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