Jan 4, 2021

Fiat Chrysler and PSA merger faces final hurdle

The combined company will bring together well-known brands such as Peugeot, Citroen and Vauxhall from PSA with Fiat, Jeep, Chrysler and Ferrari. Stellantis, which means to brighten with stars, will have 14 car brands under one roof including niche players Maserati and Alfa Romeo. US-based General Motors, the world's fifth biggest car brand in terms of production, has scaled back from many markets to focus on North America. One area Stellantis is expected to focus on is China, the world's biggest car market where 21 million vehicles are sold each year. Managing such a large portfolio of brands will be a major challenge experts say as they could eat into each other's sales.

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