Jan 5, 2021
Morrisons' sales boosted by early Christmas shopping
The retailer said sales jumped over the key Christmas trading period as customers shopped early to secure their festive treats amid restrictions. Traditional Christmas purchases also saw a sales boost, the UK's fourth-largest supermarket said. Champagne sales jumped 64%, while sales of whole salmon increased by 40%. Overall sales rose by 9.3% in the three weeks to 3 January, compared with the same time last year. The supermarket also suggested that festive sales had been driven by the fact that rules around larger family gatherings changed in England, meaning customers had to buy for last-minute smaller festivities. In the nine weeks to 3 January, like-for-like sales, stripping out the effect of new shops opening and fuel sales, were up 8.5% and in the six months to the same date they rose 8.1% compared with a year ago, boosted by strong online sales and that of its wholesale business.
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