Jan 5, 2021
Morrisons sales jump as shoppers stock up on champagne and salmon
Wm Morrison said sales grew by over 9 per cent during the Christmas and New Year period, as customers shopped early for traditional goods such as sparkling wine, salmon and mince pies. The supermarket chain said on Tuesday that champagne sales were up 64 per cent compared to last year, while whole salmon sales rose 40 per cent. Like-for-like sales, excluding fuel, rose by 8 per cent in the 22 weeks ending 3 January, boosted by strong demand over the holidays. The company did not issue new guidance due to the "Extremely unpredictable current circumstances and the consequences for both consumer behaviour and our Covid-19 costs." Get alerts on Wm Morrison Supermarkets PLC when a new story is published.
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