Tesco sees record Christmas sales as shoppers 'treat themselves'

Tesco saw "Record" sales over Christmas as customers spoiled themselves in lockdown with online orders of deluxe range products. Sales of vegan Christmas alternatives also surged, it added. Tesco said customers had "Looked for more opportunities to treat themselves" as the UK faced strict restrictions over Christmas. "In response to unprecedented demand for online groceries, colleagues delivered over seven million orders containing more than 400 million individual items over the Christmas period." The retailer said it offered its largest ever festive range of free-from, vegan and vegetarian products over Christmas, with sales of plant-based products increasing strongly.

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