Feb 1, 2021
JD Sports’ American dream: for people to visit shops
Trying to break America has defeated many UK retailers, but there is no holding back JD Sports. Even in a pandemic, JD Sports has been hosting at least one ticketed sales event in US stores every month. While these product drops remain a sideline business they help show why JD Sports is racing to build scale in the US. Securing a place in the queue for each new delivery is as important for the retailers as customers. It is then up to a few "Strategic partners" - Nike has named JD Sports and Zalando of Germany - to access the markets it cannot reach alone. JD Sports' forays stateside hand a lot of control to local management, with DLTR retaining its co-chief executives and Shoe Palace management owning 20 per cent of the US division.
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