Mar 15, 2021

Avatar reclaims title as highest-grossing film

Blockbuster movie Avatar has retaken the highest-grossing film of all time spot thanks to its re-release in China. Director James Cameron's Avatar took in around $4m on Friday alone which pushed it ahead of Endgame, according to distributor Walt Disney. "We are proud to reach this great milestone, but Jim and I are most thrilled that the film is back in theatres during these unprecedented times, and we want to thank our Chinese fans for their support," said Avatar producer Jon Landau. Chinese movie theatres have been open for several months now since pandemic-led shutdowns, and local movies have also been enjoying some of their strongest box-office sales ever. Ahead of its re-release in China, Avatar grossed around $760m in the US and just over $2bn internationally.

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