Mar 12, 2021

Netflix considers crackdown on password sharing

Netflix is trialling a crackdown on password sharing. A spokesperson told the BBC: "This test is designed to help ensure that people using Netflix accounts are authorised to do so." Netflix is trying to crack down on ineligible users, though it is unclear how many people use the platform against their terms of service. During a 2016 webcast, Netflix co-founder and chief executive Reed Hastings said: "Password sharing is something you have to learn to live with, because there's so much legitimate password sharing, like you sharing with your spouse, with your kids, so there's no bright line, and we're doing fine as is." Netflix gained almost 37 million new subscribers in 2020 and now has more than 200 million subscribers around the world.

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