Mar 9, 2021

Unilever drops word 'normal' from beauty products

Unilever will drop the word "Normal" from its beauty products and ban excessive editing of models' photos in a push for inclusivity. The London-based firm, which also owns the Simple and Sure beauty brands, is set to make the changes over the next year. On the change to its marketing strategy, the firm's president of beauty and personal care products, Sunny Jain, said: "We know that removing 'normal' from our products and packaging will not fix the problem alone, but it is an important step forward." The FTSE 100 firm has faced criticism in the past over its advertisements and some products which promote negative stereotypes around dark skin tones. "The product has never been and is not a skin bleaching cream," Unilever says on its website.

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