May 26, 2021

'Irresponsible' London Underground Bitcoin advert banned

A poster plastered over London's public transport by cryptocurrency exchange Luno said: "If you're seeing Bitcoin on the underground, it's time to buy". In a note published at the end of April the ASA warned: "Marketers should not imply that cryptocurrencies are regulated by the." "Because cryptocurrencies are so volatile, even including a disclaimer in the small print of an ad might not be enough to comply with the CAP Code.". "On top of being extremely volatile, most cryptocurrencies are unregulated, which not only adds another layer of uncertainty but also means that investors have little or no protection against fraud," she pointed out. Bitcoin, the most popular cryptocurrency, has been particularly volatile recently.

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