May 11, 2021
Pret a Manger heads to Tesco in battle for new customers
Sandwich chain Pret a Manger is looking to bring its takeaway snacks to the people by opening in Tesco stores. With the working-from-home trend set to continue post-pandemic, Pret is exploring new ways to operate. "We're transforming our business model to adjust to a new way of living and working," said Pret said. The move will involve just four Pret branches opening in Tesco stores at first, but if successful it will spread. The first shop will open in Tesco's Kensington superstore in London in June, with three other shops set to open later in the summer. "As the UK emerges from lockdown, this partnership with Tesco is one way in which we're transforming our business model," said Pano Christou, Pret's chief executive.
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