May 17, 2021

UK hit by Cadbury 99 Flake shortage

The UK is facing a shortage of Cadbury 99 Flakes after a surge in demand for soft-serve ice creams topped with the crumbly, chocolate treat. The ice cream toppers are half the size of the Flakes sold at newsagents and petrol station counters. "We are seeing a recent increase in demand for our Cadbury 99 Flake in the UK and Ireland that we had not expected," Cadbury owner Mondelez said. The term 99 Flake is often thought to indicate the price of the ice cream it accompanies but Cadbury says: "The real reason for"99" Flake being so called has been lost in the mists of time. "In the days of the monarchy in Italy, the King has a specially chosen guard consisting of 99 men, and subsequently anything really special or first-class was known as '99' - and that is how '99' Flake came by its name," Cadbury said.

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