Jun 4, 2021

Pret vs Greggs: who will win the battle for lunch?

Greggs and Pret A Manger - major rivals for a share of the UK's lunchtime spending - now find themselves fighting an increasingly tough battle for customers after a year that has upended the takeaway food market. With commuters forced to work from home for most of the past 14 months and city centre footfall dwindling to record lows, Greggs and Pret have had to compensate for a drastic lack of people looking for a quick lunch. From their respective starts - Greggs 82 years ago and Pret in 1986 - both brands have been driven by a need to sell easy food to passers-by, but they have different customer bases. Both have pushed into the delivery and hot dinner market, with Pret offering mac 'n' cheese and Greggs selling pizza via the likes of Deliveroo and Just Eat, although Christou said that dinners are likely to be something Pret puts on a backburner while it focuses on recovering its core lunchtime trade. Pret is likely to face the greater challenge as the two businesses emerge from the crisis, said Simon Stenning, a consultant who has worked for hospitality brands including Pret and Hilton.

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