Aug 16, 2021

Streaming service DAZN seeks to shake up TV sport

Analysts have questioned how the company will recoup the billions of dollars it has spent globally on sports rights. "The more revenue streams you can diversify across, the stronger your proposition will become," says Alistair Taylor, a consultant at the Sports Consultancy. "A passionate sports fan will always want to see his or her team play his or her superstar play. And that's why we love, and that's why we operate in, the world of sport," he says. Many companies have tried and failed to break into sports broadcasting because the rights are so expensive. With many sports rights tied up in long-term deals, DAZN is also seeking to increase user numbers by building audiences that do not already exist.

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